About HI Seas Lures
We are a small business dedicated to creating soft plastic baits that are guaranteed to attract whatever you're fishing for. Starting on the shores of Oahu, Hawaii and finding success in the canals and on the shorelines of the Atlantic, we've tested and perfected our soft plastics to catch the attention of fish, no matter where you are.
Necessity breeds ingenuity
HI Seas Lures was started in 2026 by founder Bronson Murray, an avid recreational fisherman.
The intention was to bring successful soft plastic bait colorways from Hawaii to the European Continent.
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What we deliver
Premium colors, fast shipping, no fuss. We focus on what anglers need: lures that trigger strikes and stand up to toothy predators, with a look that stands out in the box.
Built for anglers
Whether you're after perch on the canal or pike on the lake, we're here to help you command the depths with relentless action. Designed in Hawaiʻi. Built for your waters.
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